Japanese brand, Ambush, continue to enthuse culture and innovation into their recent Nomad jewellery collection. Characteristic of the modernism and constant fashion development within Japan, Nomad maintains street style elements and really contemporaries’ what is the ‘norm’- pushing boundaries and making this individuality acceptable.
The striking and bold manipulation of resources- plastics, stone, metal; questions the previous functions of these materials and also highlights a contemporary and, some might say, futuristic vision of fashion in years to come. The fabric adorning the models helps to endorse simplicity and promote the jewellery in an understated but enthusiastic manner. Distinctive and chunky jewellery, which might previously have been perceived as inexpensive and tacky, has now been redesigned to elaborate class and street style in a contradicting relationship with one another. Ambush has managed to promote their taste and values in a somewhat unisex manner. The jewellery often narrates no gender characteristic; however, the gender distinction is formed by the choice of model.
Notably hip hop, contemporary and minimalistic fashion statements help to promote the Ambush company ethos, whilst complimenting the desires of the constantly evolving fashion industry. Ambush use jewellery as a method of accessorizing previously dull outfits. Stimulating a greater enthusiasm surrounding the accessorising of the human body, than the need to highlight form and shape with bold garments.
From gold chains to metallic pill covered necklaces, from cluttered chains of multiple necklaces to gold chokers- this collection is all about futuristic designs, re-determining the use of every day objects and doing so in a beautiful and unisex way.