ARPENT is a new Paris-based design label founded by the very young Raphael Brisson and Sara Rangchi, aged 21 and 22 respectively. Their debut offering consists of eighteen footwear pieces just for the guys, all inspired by classic styles which have been re-invented to fit modern aesthetics. There is something particularly fresh about all the designs and that translates beautifully into the campaign which features a sweet story about teenage rebellion and well .. shoes.