The future is here and it comes in the form of hooded sweatshirts, led-infused t-shirts, fish tail parkas and paneled pants. Inspired by dystopian science fiction stories such as Blade Runner, Matrix and Ghost in the Shell, the designers behind Columbus-based fashion brand AV3 LTD (short for anti-virus), came up with a collection of futuristic streetwear which feature a mix of innovative design with elements of technology. Post-Hype, the label’s debut line for autumn winter 13’, aims at anyone who seeks a way out of unoriginality and monotony. This is achieved through the use of strong materials, cuts of architectural nature, interesting digital prints as well as bold colour choices including the ones of coral red and neon green in addition to the more standard black and white. With branches in Los Angeles, New York, Washington, D.C., and Columbus, AV3 LTD is set to rid each and every individual of the metaphorical virus that is conformity.
CREDITS : shot by BRANDON GILLIAM | direction by KENNEDY CLARCK and DANIEL CRUZ | models include GITOO, DUTTY DYLAN, SEAN SMITH, RAYMOND YOOK, VERONICA AMAJOYI, JEFF DONA | special thanks to CHANI BERRY, FEEKS and JOA ALLEN