What does a legend smell like? Despite the odd nature of the question, the answer seems to be quite simple and in fact lies within a little bottle. Heritage, is a brand new fragrance released by BJORN BORG which according to the Swedish company, encapsules the very scent of the tennis legend behind the name. Created by the same fragrance house behind successful perfumes like Boss Elements and Marc Jacobs Men, Heritage features an interesting mix of bergamot, green apple, bamboo, hot spice, cedar, amber and musk – all wrapped up in a stylish package of discrere coolness.