BODYSONG 2013 SS COLLECTIONBodysong is the hippest fashion label in the Tokyo underground scene. Authentic and hardcore Harajuku fashionistas flock to this store for the latest fashions. Street fashion, speed, techno-chic and deconstruction are the main flavors of this collection.

The street influences come from the denim, make-shift styles and accessories. In a world of cosmopolitan cities, youth and consumerism, street fashion will always be cool. The most alluring attribute of this collection is the “speed” of the style. What I mean by speed is how your eyes dance from one article of clothing to another. It is such a conglomerate of accessories and colors that it compels your mind to think quickly. This aspect of the clothing embodies the fast paced culture that we live in. Also, take notice of the alchemy of pastels and electric colors. From far away, the pieces almost look like computer chips. This technology inspired mood is something that I call “techno-chic”. Our lifestyle is dominated by technology therefore fashion is moving toward that techno-chic style. And lastly, what is Japanese fashion without deconstruction? The asymmetry, distorted proportions and excessive layers all give that deconstructed vibe. This collection is for the new breed of cool. It is made for the alienated, industrious and tech-savvy youth. Those of you that fit in those categories should pay attention to this label because this is a fitting style!

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