Chapter, the too-cool menswear brand based in California, re-envisions what it means to be an individual. The new Autumn/Winter ’14 collection, entitled ‘Moral Form’, gives power back to the ‘one’, through a sense of importance. Pieces are simple, but strong enough to carry a contemporary edge throughout the collections’ aesthetic. The colors remain within a darker realm which adds a layer of mystique to the label and keeps the individual a separate entity from the rest of the world.