Dockers, a Levi Strauss & Co casualwear offshoot whose khaki pants have long been a wardrobe staple for American men, from the preppy battalions to the grunge kids, have moved firmly into the 21st Century with the launch of Dockers Alpha. Chasseur were invited to the London leg of the international launch campaign, The Dockers Alpha Series which saw a pop-up Dockers store opening in London’s ultra hip Shoreditch district. The Dockers Alpha Collection is aimed at a younger, hipper clientele and offers the brands signature chino’s in a variety of modern new fits that aim to appeal to the changing menswear consumer market. These include skinny and standard tapered fits that complement the original slim fit Alpha Khaki, whose runaway success inspired the brains behind the brand to launch an entire new collection, whilst still offering the brands dependable promise of the ‘ richest threads, sleekest styling and superior fit’. The Alpha Collection also boast new, more adventurous colourways, such as the eye catching pop orange and royal blue, and for the very fashion conscious, even on trend camo prints; in essence, timeless classics reinvented. Alongside the standard chinos is a heritage style collection that includes knitwear, shirts and jackets, and a smaller business casual collection.
Photos © Alexander Barnes (MenStyleFashion)