You know the feeling; you are shopping for the perfect look, but all you see is the same designs that everyone else is wearing, or the boring and uninspiring. Topman, ever at the forefront of shopping and retail innovation, has come up with the perfect solution, teaming up with London innovators YR Store, to launch an in-house studio (YR Topman) where you can actually design your own tee! YR Store is the brainchild of interactive digital specialists Luma, who have already worked with the likes of Nike, MTV and New Era. Created to offer shoppers a completely unique look, the YR TOPMAN collection includes crew necks jumpers, basketball inspired tees featuring all-over print mesh panels and iPhone cases, all customised by you, then personalised and printed live in-store in minutes. Utilising a large database of images, the budding fashion designer in you can choose from a variety of different visuals and then overlay with as many additional ones as you want. Trust us, Chasseur attended the London VIP launch of the service this past week at Topman’s Oxford Street flagship store alongside the likes of superstar stylist Alexis Knox, and the process is quite addictive; like a video game for fashion fans! For all men (and women!) who like individual pieces or simply like the idea of self customising a t-shirt , Topman YR store is the perfect fit.