Cheap Monday created an energetic and provocative collection for Spring 2014. The grey palette is being distracted from neon pink and extravagant details, which creates a collection that combines a kitsch and urban theme. Graffiti letters and detailed cuts along with the loose line of the garments give an extra playfulness to the collection. The baseball caps and the army boots add to the overall street style. The inspirational attitude of the designs reflects on the modern rebellious young generation and certainly moves away from the idea of fashion as an act of embellishment to a more social and political point of view. Even if that is not the case the collection serves the ideology of the brand which goes against the formality of Mondays and all things boring.