David Longshaw, known for his creation of Maude the Mouse and other characters recently launched his SS13 collection at London Fashion Week.  Based on the seaside and a trip away the collection features complex silhouettes of layered detailing with a nod to a 50s escape. Prints are subdued in colour and complex in nature. Imagery of planes, sand castles, and glasses of wine seem like the perfect holiday for himself and his mouse Maude, who happens to be the owner of fictional publication, Maudezine.