While most of the urban brands tend to become inextricably bonded to “street” philosophy, Greek label Digitaria envisions a new perspective on that matter. Designer, Eleftheria Arapoglou offers to the brand’s audience a laid-back tailoring that introduces a different level of comfort statement. The designs give-off that feeling almost instantly. Shapes and volume create a sophisticated peek-a-boo with the body, while the color palette remains strict enough so that attention is kept focused on the sartorial statement. Both men’s and women’s collections include key-pieces that cover a wide range of versatility – almost in a timeless way. The Athens-based label reflects its city’s force quite clearly: no hiding or pretending, just like an honest canvas through which you can express your individuality, any time of the day – or night.