DigitariaWhile most of the urban brands tend to become inextricably bonded to “street” philosophy, Greek label Digitaria envisions a new perspective on that matter. Designer, Eleftheria Arapoglou offers to the brand’s audience a laid-back tailoring that introduces a different level of comfort statement. The designs give-off that feeling almost instantly. Shapes and volume create a sophisticated peek-a-boo with the body, while the color palette remains strict enough so that attention is kept focused on the sartorial statement. Both men’s and women’s collections include key-pieces that cover a wide range of versatility – almost in a timeless way. The Athens-based label reflects its city’s force quite clearly: no hiding or pretending, just like an honest canvas through which you can express your individuality, any time of the day – or night.

DIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer CollectionDIGITARIA 2013 Spring Summer Collection