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Digitaria is an innovative label that creates designs that appeal to both sexes. The label has developed a reputation for its strength in bespoke tailoring and strong silhouettes, both of which are evident in the Autumn/ Winter 2014 collection. For the new season, Digitaria have created a highly conceptual collection. Strong, graphic boxy shapes outerwear and tops, which have been teamed with more fluid but still incredibly tailored trousers. Tonally, the range is dark – mostly black with lightness coming in the form of light grey, white and cream. The range has an urbane aesthetic and a sporty undertone, whilst maintaining a sense of crispness and elegance. The looks presented for Winter follow the label’s habit for creating pieces that make a style statement and look to merge wearability with a high fashion appeal. The cut is impeccable and the statements made are strong, pushing Digitaria’s fashion message forward considerably.