Fear of God 2013 Spring Summer collectionFear of God unveils its first ever lookbook  featuring their spring 2013 collection. Not only are the individual pieces stunning to look at, but the foundation and ideology that is found at the root of the collection is nothing short of genius. FOG can be easily described as urban, and grungy, but it also carries the creative forces that are found in today’s street fashion. The pieces featured in the collection are meant for daily wear, but they also carry a surprising element of high end fashion. The array of flannels, essential hoodies, dropcrotch sweatpants, and tunics are all constructed in downtown LA. FOG is meant to be taken as more than a series of wearable garments, it is portrayed as a way of life. The collection was made from the creative energy that lies within the streets, and is meant to connect the masses.

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