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FLEAMADONNA 2014 Spring Summer Collection Fleamadonna was created by director Jei Kim in 2007. Starting with minimal exposure, the brand has now become a popular staple in the growing catwalk shows during Tokyo and Paris Fashion Week. The focus for the brand is to be youthful, and sexy while still retaining that very cute energy that Korean fashion is best known for. The newly released SS 14′ collection titled, Scarlet Wonderland, fuses urban culture with that of Koreas existing fashion. Elements of sportswear are scattered within various pieces while the bright colors give the collection high energy. The brand is accessible to a large audience, making its wearability a top-notch feature.