When it comes down to a definition of “cool” everyone encompasses a different perception. However, I will always remember that in my late teens all the individuals that eluted “cool” in my eyes, wore the most exciting and youthful brands that pushed the envelope just a bit. One brand that continues to embody that element is Glamour Kills. Sliding through the very foundation of today’s prime influences Glamour Kills has taken the forefront in ultimate coolness.
Founded in 2005 by the fresh minded and innovative Mark Capicotto, Glamour Kills experienced humble beginnings in his parent’s New York basement. His company blasted into success with much support from the music world. As the word caught on Mark gained much recognition for his culture and art inspired pieces. This year’s Winter 2012 collection has held on to the very quintessence that this company released in 2005.
With pieces such as Guys Junior Varsity Hoodie, Girls Still Searching Sweater, The Trenches Jacket, Wiz Kid Denim Jacket, When Pigs Fly Grandmas Knit Sweater and The Raven Snap Backs this season has elevated the promise of relevant and easy to wear styles of today. Bestowing a Rock and Roll mentality to hoodies. t-shirts, bathing suits and various additives Glamour Kills is drenched in “cool appeal”.