H&M Studio Spring Summer 2017 collection (7)H&M studio is back with a new offering and a few changes for SS17. This season the Swedish multi-national retail company debuts the “see-now-buy-now” concept that many other houses have embraced with much success. The new line will be showcased in Paris Fashion Week on the first of March and will become available in stores and online the day after. What one should expect is a very minimalistic offering with soft, romantic silhouettes and many sportswear references. Below you can have a look at all the pieces for both men and women.

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