H&M X BLB
H&M in collaboration with one of the world’s leading custom bike specialists, Brick Lane Bikes, will be releasing a new capsule collection for men. Stemming from the rich, fixed gear biking culture associated with East London, the new line will combine the function of cycling wear with great city style for both on and off the bike.  Filmed at the Mecca of fixed gear biking – as described by BLB’s creative director Chris Christodolo,the Barracuda short features the founder of BLB Feya Buchwald and H&M’s designer Petter Klussel  along with several riders and enthusiasts, at the Brick Lane Bikes shop in East London.

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