In style.com’s Spring 2014 print issue, Shayne Oliver -the head designer of streetwear brand Hood By Air – stated that he ‘was trying to find a look that said ‘power,’’ when designing his garments. Oliver has partnered with style.com, to introduce the Hood By Air Pre-Spring 2015 collection: ‘power’ being the common denominator across the looks. Hood By Air is a label that denounces labels. The intent of the design is to empower: whether gay, bi, lesbian, transgender etc. It is a successful marriage between a traditional Hip-Hop look, with a distinctly punk edge. The Pre-Spring 2015 Lookbook is rife with signature favourites. The classic Stiff-collared, clean-cut button- up shirt makes its appearance. Block stripes run the length and width of pieces, whilst the ‘HBA’ logo-as expected- has been inflated and either printed, or embroidered on to nearly every garment. There’s obscure zip detailing on everything from hoodies, to leather jackets, to jeans; whilst overzealous pocket placement does not go amiss. There’s something very alluring about Hood By Air, which makes it understandable for the likes of A$AP Rocky and Kanye West to be avid fans.