Huajia Studio’s appropriation of sports-luxe is far from cliché. The only New York label to be nominated for the H&M Design Award 2014, Huajia Studio has capitalised on fashion’s unquenchable thirst for the covetable combination of functionality and opulence. For SS15, classic sportswear features are exaggerated, embellished and given a futuristic spin; shimmering holographic fabrics sit beside bright white go-faster stripes and hemlines are extended. The intricate fabric detailing is testament to designer, Jia Hua’s passion for textile design, a feature that has become a trademark of her work over the two seasons since her founding of the label.
The strong sports motif- although approached in a highly androgynous way- is balanced by feminine touches, such as a cleavage-baring deep ‘V’ neckline to a baseball vest silhouette or sheer panels to a monochrome skirt. The Huajia Studio girl is energetic and fun, yet still sexy.