Collaborations with high-profile fashion designers, starting on 2004 with Karl Lagerfeld, have already become famous and long-awaited. This time, H&M teams up with indie favorite designer Isabel Marant . The collection features clothing and accessories for women, teenagers, and for the first time, men. A series of must haves and edit of the best pieces she has created through her career, all bearing Marant’s signature style; minimalistic boho elegance oozing urban chic. Her clothing for the Swedish company consists of skinny trousers, loose t-shirts, and textured knits, for stylish bohemian shoppers that refuse to sacrifice their comfort. As Isabel Marant states, her clothes bring a Parisian flair of careless mix n’ max style, but carry the essence of other cultures as well, like the Aztec patterns tops. Although the affordable collection will only be available in a few days, fashionistas have already picked their favourites, like the jacket with beaded embroidery and the fringed suede boots. Finally reaching a wider audience, Marants’ characteristic style is all about personality and easiness.