In our attempts to dress up and look and feel our best, the humble basic pieces that we wear are more often than not, overlooked. Making basics more interesting, is James Hock. Following on from the debut autumn collection, which focused on the brand philosophy of shape, the collection for spring is much of the same. Trousers are cut wide and super loose, with elastic waistbands and pleats – so they are relaxed but streamlined at the same time. Moreover they are perfect for balmy spring days. 99% made in England, jackets and trousers are created from organic cotton and bamboo fibre. Of all of the clothing, the knitwear is most impressive – made from 100% recyclable wood pulp and super fine and soft in its appearance. Accessories are the real highlight of this range – the playful net beanie with bunny ears is bound to be a sell out.

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