Running by the motto ‘Not to bully the weak. Not to fear the powerful’ from famous film ‘The Wild One’, Jenny Schwarz enthuses this idea of suggesting the theme of war and power in a subtle way. She uses earthy, mustard, grey-yellow, grey, gold, olive and sandy tones to represent this aged and ‘war like’ look. Jenny explains that these dusky tones are because ‘the motorbike dust’ would be kicked up and would adorn the clothing with this brown/dull tone. Other than this, fabrics used within the collection include leather, canvas fabrics, cottons, sheer alligator textures and ribbed shirts. With the suggestion of masculinity through clean cut lines, edgy folds and fitted clothing, Jenny helps to promote this edgy but very accessible image, create a very edgy and dare we say ‘cool’ look book of clothes for the everyday men. Teaming this with a sleek 50s hairdo and a nice pair of leather shoes, and you are effectively promoting the all-around edgy ‘Schwarz’ man.