Graduate of the textile and fashion department at the Academy of Fine Arts in Łódź, Joanna Startek created a brand which embodies innovation through the creation of men’s fashion design. Her designs are meant for men who are individualistic in their appearance and appreciate higher quality fabrics. Model, Huber Koszela takes the leading role in the campaign and helps illustrate between two worlds; one real and one (un)real. Lengthly garments are draped over Koszela in the unreal world while a more contemporary approach to men’s fashion is mirrored in the other world. Colours remain within a more earthly tone which gives the campaign a darker atmosphere, while the contrasting backdrops to some looks add a minimalistic element.