JOYRICH FW 2012 Collection
Yummy is one word to describe JOYRICH. Elegant in color and tasty textured values this is a brand that one cannot overlook. Founded by Tom Hirota in 2007, it is clear that this trademark has stemmed from the beaming center of Los Angeles. With the assistance of David Melgar and Taka Okude JOYRICH is a collaboration of equally imaginative and intelligent minds.

Described, as “retro-future” there is a sensation that is liberated by the clothing and spirit of this development. From exciting partnerships to their magnificent location in California there is no denying the influence behind JOYRICH. The guidance of pop art and timeless fashion is distinct as the colors pop in ways that only one can imagine.

There is an irreplaceable take on checkered prints, reversible jackets, animal influences, inventive crewnecks and leopard patterns that stand out in the fashion atmosphere. In addition, JOYRICH has racked up some very impressive collaborations. Just a few include Batman, Dee & Ricky, Disney and Underground. Distinctive pieces such as the Snow White Harem Pants certainly establish the heart of this brand. Backpacks, military bags and the proper season essentials JOYRICH sure does have a hold on what they represent: Fashionable, Unique and uncontrollably cool.

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