Who said teddy bears were just for kids and flowers were only for girls? Joyrich’s Spring/Summer 2013 collection is tearing down all those stigma barriers. Their latest lookbook is a compilation of all things drool-worthy; a little urban, a bit club kid, a tad juvenile (in the best teenybopper-ish sort of way of course). With literally every piece possible that could constitute a complete wardrobe, there’s not a stitch of ground they haven’t stomped on from the emblem adorned track jacket, explicit content design, and teddy bears galore. This collection screams summer with its vivacious color scheme displaying every color of a candy-infused rainbow. It’s almost too easy to imagine.. guys and girls slurping drippy ice cream cones wearing trippy floral prints that will send you into a spell of heat stroke. This collection is all about owning your youth, never growing up, and keeping a fresh attitude with an even fresher wardrobe.