L.A – home to the rich and famous, and the flamboyant, jovial label JOYRICH. This is a brand whose garments are unashamedly Americanized. Every collection presents varsity inspired pieces: ranging from jerseys, to thick college knits, to classic sportswear jackets-all with a striking JOYRICH twist. The labels aesthetic is distinctive to say the least. Vibrant graphic prints, oversized lettering and a mismatch of colours make for some indisputably eye-catching clothing. The latest A/W ’14 collection from JOYRICH is as vivid as the last. In accordance with one of the most thematically popular prints this year; their ‘tropical cruise’ print fans across pullovers and turtle necks. An enlarged rose motif decorates a feminine crop top and skirt two piece, whilst a round neck sweater baring the JOYRICH cadillac logo appeals more so to the masculine market. The him and her white fur jackets are set to be the most coveted of the collection- the more ‘ghetto fabulous’ of the pieces on offer. In other words, JOYRICH A/W ’14 is not for the fainthearted.