Common is a label that bills itself as part Parisian chic, part London edge and part Scandinavian minimalism, and with their AW14 ‘Tech-Noir’ LCM presentation they managed to indeed live up to such lofty ambition. Designers Saif Bakir and Emma Hedlund showed a cooly chic collection of sharp and lux menswear staples such as the Common favourite, the bomber. Fusing the suave sartorial smoothness of bygone days; the 40’s and 50’s with hints of Edwardian severity through razor sharp tailored and layered jackets teamed with rollnecks, with the polished sleekness of film noir and a near futurism akin to Inception and Gattaca style science ficion, the duo create an ultra modern new urban uniform. Pops of color and digital prints by acclaimed German artist Gerhard Mantz, and metallic finishes give this luxury sportswear collection it’s 21st (and beyond) century edge.