Cottweiler’s conceptual SS15 presentation; part performance part fashion show, was held at the ICA, and with a Berlin esque crowd of attendees. The show itself, which seemed to be a comment on the European cult of sun worship, was an almost blank canvas of muted sportswear, a nineties minimalism take on typical British youth culture garb, married with utopian futurism that also had elements of the Greco Roman, a subtext heightened by the presentation itself (one almost felt as if beholding a tableau scene from the era itself). Cottweiler appear to be onto something here, offering a stark antidote to the oft flamboyant London scene. Designers Matt Dainty and Ben Cottrell’s concept-led label, offers a more simple, holistic approach to menswear where form follows function, with a particular focus on fit and design detail.