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Pitti Uomo is the home of Italian tailoring, of hats, canes and dramatic pocket squares and sharply cut linen suits. Imagine the surprise then; when in June this year, Italian designer Marcelo Burlon staged his first show there, complete with ramps, dirt bikes and stunts.
It is these firmly street based influences that dominate his spring/ summer collection. Moving away from previous themes of 3D effects and animal motifs, the latest range includes sweaters, long sleeved tees alongside more avant-garde designs like shawls and capes, paired with shorts. The designs are eccentric and contemporary. Glow fabric is used on high impact pieces, which lend them ruggedness and come via a monochromatic snake pattern.
The lookbook is made up entirely of friends of the designer, making the brand a real family affair. With a history in PR and events, Burlon has been able to take direct control of the County of Milan brand, which has seamlessly infiltrated all of the world’s major boutiques.