As the beard is now a fashion accessory, Natural Selection have decided to use bearded model Declan-John Geraghty to help promote their brand ethos- and of course it works. This is the ideal market for this oh so stylish brand. The edgy, alternative gentleman who loves to wear fitted and clean cut clothing that helps him to attract positive attention… from both females and other males. Natural Selection’s lookbook of garments demonstrates a selection of navy and green jumpers, denim garments, white fitted t-shirts, wooly fleck jumpers and sharp/tailored coats. With such a variety of high quality garments, it is no surprise that the London brand have achieved such success with the brand. Whether the wearer wants to throw on a jumper and look effortless but edgy or he wants to wear a tailored jacket with the collar up, teamed with a pair of fitted turned up jeans- Natural Selection guarantee that he will stand out and that his figure will be enhanced in a subtle but defined manner.