Designer T Michael and creative director Alexander Helle slowly and steadily created a rain project that has evolved into a designer label based in the rainiest city of Europe, Bergen, Norway. The SS14 collection of Norwegian Rain encapsulates outwear in super lightweights. You will see trench coats, tailored shorts and pants, parkas, coats and basics with clean lines and draping based on recycled, Japanese membrane fabrics. Pieces with innovative necklines and collars make the coats functional and edgy. We couldn’t help but notice the dramatic hats, which add a hint of mystery in the collection. The palette is mainly dark – black, deep navy, grey – but you will also see a pop of color here and there – basic white t-shirts, light blue shirts and a few brown elements.
There is something different about this collection though. The collection has been characterized hi-tech by many and reasonably so! Each Norwegian Rain garment consists of three layers; a highly water- repellent outer shell. A high tech waterproof and breathable membrane laminated to the inside of the garment and a satin lining. This keeps the technical and the high-performance aspects hidden. A heat-sealing film is applied to each seam to eliminate water seeping. It sounds so complicated, but it’s actually not. Classic and modern. Simple and hi-tech. Outwear that’s functional but stylish; that’s Norwegian Rain’s philosophy.