Work wear is becoming fashion’s new zeitgeist. Siphoning out its best bits- distinctive design, functionality and accessibility- and refining them for the luxury palate, the industry is capitalising on our newfound thirst for pragmatic design.
This is certainly the case for menswear label, OAMC, whose original take on work wear is infused with eclectic nautical, sportswear and iconic Italian design references to form a succinct collection for S/S15. In tune with its utilitarian concept, the garments are unswervingly wearable in appearance, whilst exuding luxury in construction and finish.
Offerings include streamlined suiting- with the added quirk of naval detailing- sturdy and dock-ready waterproofs and athletically-cut tees and pants. Although an amalgamation of styles, the pieces are brought together by a rich maritime colour palette and subtle accents such as contrast piping or poppers. Fitting with the seismic shift in high fashion towards practicality, this is a collection in tune with the needs of the discerning modern man.