Pitchouguina is a label that is based purely on emotion, drawing inspiration from everyday events that go unnoticed by most.Those details are represented in the AW 14/15 collection through the use of italian wools, beautiful earth-tone colors and beautiful embroidery. In addition, an exclusive collaboration with the illustrator, Yelena Bryskenkova, brings digital prints for various t-shirts, and skirts. Drawings of branches and other natural elements are intended to add a feeling of melancholy to this quaint collection.