Urban fashion is all about the pursuit and expression of originality. This originality is something contemporary, fair-trade brand Retrousse successfully portrays in their newly launched line ‘Butterflies’. The ‘Butterflies’ line features a range of t-shirts with stunning artwork by artist Jonny Burt. This line aims to raise awareness for eating disorders and, promotes the Retrousse philosophy of positively effecting the world in which we live. The ‘Butterflies’ limited edition t-shirts are truly reflective of this bold brand, conveying a unique message of artistic freedom and creativity. Each t-shirt in the Retrousse ‘Butterflies’ line undergoes a four-colour, silk screen printing process, with results in t-shirts that are as individual as the people who wear them. Urban life is a vital inspiration for this London based brand highlighting the empowering and visual effects fashion can have. Retrousse is all about positivity and works to effect change, one t-shirt at a time.