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Sarah Hellen’s menswear brand is inspired by the artistic tradition and history of Wales. The clothes within offer a platform to pay homage to the traditional techniques and legacy of the country. Sarah brings the history of art, craft and textiles to the forefront of the brand as she incorporates traditional skills into contemporary menswear. Her debut collection “Alright La” is diverse in all sense of the word; featuring a cream knitted scarf, loose fitting trousers and a zipped polo shirt. The vast array of garments allow for different techniques to be used within the collection and help her succeed in showing the array of skills which are essential to Wale’s history. What then brings the collection together is the sense of tradition embedded into each piece.