There are few trades as romantic as shoemaking, especially when handed down from a beloved family member. Senhor PRUDÊNCIO, the Portuguese footwear and accessories label is just that; designer, João Pedro Filipe inherited his passion from his eponymous grandfather, imbuing his own creations with the same affection for traditional craftsmanship.
The SS15 collection, Homónima, synthesises classic styles with contemporary edge and ingenuity. Counting the work of modernist architect, Pancho Guedes and abstract painter, Nadir Afonso among the collection’s inspirations, the comprising shoes borrow elements of grit and playfulness in their design. The ubiquitous cut-out detailing or clever application of contrasting primary colours is perhaps the most obvious touch of modernity, but details can be as subtle as a patent upper on a monk-strap shoe or a sporty wedge base on a loafer. The Homónima lookbook- shot with street wear amidst the concrete charm of East London suburbia- ramps up the collection’s wearability factor, proving that traditional shoemaking doesn’t have to be stuffy.