A luminescent and retrospective look back in time is apparent within the Tata Naka A/W ’13 collection. Vintage throughout, quirky and strikingly daring, the brand has dared to revive the past and do so in a contemporary/visually pleasing manner. The feminine designs highlight the female stature; the pattern cutting and design helps to further narrate this “high school” theme. The look book helps to establish and form this idea of the setting and fashion working together to represent this narrative.
Pattern, pattern and more pattern. The collection uses somewhat cluttered and bold fabrics for many of the dresses/garments, but this helps to diversify and help the brand stand out from the crowd. One example of this cluttering within fabrics is the reminiscent and repetitive heart patterned dress. Other designs often reveal an almost artistic approach, which in essence combines colour and line work to create this abstract feeling.
Such geometric displays of romanticism within Tata Naka’s latest collection, has helped to enthuse this notion of ‘London-esque Quintessential’ living. The entire collection has a very British vibe surrounding it, from the boot shoes made to look like dolly shoes, the silhouette dresses that emanate 50s appeal, artistic and quirky abstract designs including obscure faces and the frequent use of a pastel palette of colours. Primary colours and traditionally British fabrics- a tweed interpretation of a tartan pattern, help Tata Naka to leave their stamp on the current fashion industry. However, the brand avoid sticking to a muted or minimal palette of colours, they range from yellow- red- teal- orange- pink- mint green and many other shades (often combining colours that you might not usually have teamed together!).