Skinny jeans have gone from a fashion underdog to a must wear fashion piece that has slowly but steadily made it into most men’s closets during the last few years. Despite their popular status though, many still consider them to be quite a challenge especially when it comes to putting an outfit together. The ‘Way We Wear Them’ is TOPMAN’s answer to these males, providing them with both the inspiration and the means to wear such styles in a credible and stylish way. The new campaign focuses on a new line of Spray On jeans that features a wide variety of different fits and washes from plain indigo and 70s blue to simple black and acid wash. All jeans are designed to provide the wearer with great comfort and the right confidence to help him experiment with different styles until he is able to find his own.

As Topman’s Creative Director, Gordon Richardson, explains “It all comes down to the styling really. What works for one person may not work for the next. For a rock look team Spray Ons with a shirt, a leather biker, and a high top – but for a cleaner directional look try a simple knit, long wool coat and Chelsea boot”. In support of its new campaign the British retailer has created #TopmanSprayOnJeans – a Twitter hastag that fans can use to say how they wear their spray on jeans with the chance of winning great prizes.