Undefeated launch their S/S 2013 collection which showcases an urbanised glimpse into the street style that they are all about. The recognisable and trademark ‘5 Strike’ design is used throughout and is printed upon an array of designs including vest tops, t-shirts, jumpers, caps and jogging bottoms. The collection has a little something to offer everyone.
An array of colours are used within the range. A neutral tonal palette highlights design rather than accentuates colour. However, a brighter palette of colour including yellow, blue, orange, red and green make the collection vibrant and fresh. Undefeated even uses polka dot and animal print fabric within their S/S range which helps to introduce different stylistic elements, rather than merely using their generic logo design throughout the lookbook. The collection suggests many cultural references and even features a basketball style jersey to diversify the use of fabrics.
Unlike many of its street style competitors, Undefeated try to avoid using the same pattern design and use a variety of distinguishable logos that run in sync with their edgy and cool style. Many of the t-shirts and vests can be worn by a unisex audience which is what makes the collection so versatile.