With cultural reference and an African feel throughout, Unknown Union’s SS14 collection really hones in on their ‘Cape Town’ headquarters. Unknown Union classify themselves as an ‘international collective’ as they focus on a combination of art forms within their identity. Besides fashion, UU are well known for their architecture, design, music and cuisine. The African headquarters is a place of artistic inspiration- this is basically where the magic happens!
The SS14 lookbook exudes boldness and creativity. By creating environment specific patterns and a colour palette to stand out in the crowd, UU has created an African vibe which is very accessible to those in the city hoping to wear the garments… the garments which have so obviously blended culture boundaries. Fruit print, animal logos, African weaponry, flags and extreme repetitive patterns are just a suggestion as to what to expect from the latest collection. Jackets, t-shirts, shorts, anoraks, jackets… can all be found within UU’s lookbook.
The clever hint of youth, which implements modernity within our previously aged perception of African culture and fashion, helps to make Unkown Union current within the fashion industry. Their natural roots and knowledge of the area help them to interpret their every day lifestyle and create a fashion perspective for global consumption.