The latest installment of Levi’s ‘Go Forth’ series has just been released, encouraging us to follow our hearts and become the leaders we are. Scattered images of people either dressing up or practicing their daily routines to the sound of an inspirational speech compose this year’s ad campaign which unfortunately, failed to impress us. The reason why, is the brand’s poor decision to solely feature models instead of the average man or woman which would have been more appropriate considering the message the ad is trying to convey. Check it out below.

This is a pair of Levi’s®,
buttons and rivets and pockets and cuffs,

and the thread that holds it together.

When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;

It’s the thread in your seams that’s tied to your dreams.

It’s the sole in your feet that keep the beat;

You’re gonna be great, you’re gonna be great, you’re gonna be great;
You’re gonna find the cure, you’re gonna be famous, you’re gonna be shameless.
Spittin’ seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head

You’re a queen, you’re a king, you’re the solo act in a sold out show at a six story stadium, and you’re proud, you’re a hero! You got a hero’s grip. Swingin’ by a
single stitch. You follow your heart, follow the leader, you’re the leader;

Are you joking, are you breaking, are you shaking? You’re the next living leader of the world. You’re a kid. Holding onto the thread. That holds it together.

This is a pair of Levi’s®

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