NIKE suggests we Skate Every Damn Dayand we couldn’t agree more, so boys and girls pick up a skate board and get ready for some serious skateboarding – the old-school way! The campaign organised by NIKE Skateboarding, aims to encourage a new generation of athletes to take up skateboarding  by providing them with an inside look into the lives of some of the sport’s top professionals.  Several videos have been released to promote the cause including the official commercial above, showing Alex Olson, Eric Koston, Paul Rodriguez and Omar Salazar skateboarding their way around Shenzhen,China.