Vidur; the word itself derives from Icelandic language and can be translated to wood. The young fashion label-influenced by elements of Nordic design- gives us all a tease with a preview of their Fall/Winter collection for 14′ set to be presented this coming January. Minimalistic, fundamental and durable are the base aspects that make up the aesthetic goal of the label. With a focus on form and fabric, they are able to crate garments that are both contemporary and timeless. The preview reveals a combination of sporty comfort and intelligent design to give the body something easy to wear. Blazers, running shoes, loose pants, body con tops give the pieces a taste of urban culture. Topped with a palette of black and white as the dominant colors. The preview did not disappoint.