David Longshaw is the womenswear designer who is doing things a little differently. There is no mistaking the collection full of quirky illustrations, bright colours and patterns for his. He has a clear playful and artistic aesthetic which can be seen within each of his collections. These illustrations which form the building blocks of his designs transform each garment into a piece of art in their own right. His SS15 collection is named ‘Eleanor and the Squirrel’ and again features the fun animal illustrations. The colour palette is mainly warm and bright with black used to accentuate and highlight key pieces. He plays greatly with proportion and texture with each piece offering something new to the last. Through his illustrations and designs, Longshaw tells a story and as with any good story the collection leaves you excited and anticipating the next installment.