The Spring/Summer 2014 campaign of Diesel is targeting young people and their own online communities. It speaks of the place where everyone can be understood because of the common characteristics they all acquire, and how this can be translated from digital to physical reality. Under the direction of Nicola Formichetti, Diesel continues to evolve while keeping track of what’s current. #DIESELREBOOT trails the globe for gangs, cliques, families, and tribes in order to find creative microcultures that represent the bravery and ingenuity of the Diesel brand. Punks, harajuku girls, skaters and many more were chosen as the new campaign’s heroes – a decision we can’t help but love!

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