If there was ever a brand created solely for the little coquette coyly hiding in each and every girl, Danish womenswear label, Ganni, would be it. Ultra feminine and très chic with a coltish twist, Ganni’s Pre Spring 2014 collection purports a standard of sexy and cool without going over the line into offensive territory. There’s something just so incredibly alluring about an oversized sweater nonchalantly hanging off a shoulder or loose slacks with a low cut blouse… it oozes effortless beauty and exhibits a woman with major self confidence. With statement making silhouettes that are simultaneously easy going, the textiles implemented are multifarious featuring lace, cable-knit, a fabric reminiscent of lamè, and a bit of rough, reptilian inspiration in the python bag and clutch.
The campaign for the collection strongly exudes a blithe and radiant affectivity, something like a gentle parisian breeze softly whispering past you. From the body hugging one piece, saccharine sweet sweaters, “come hither” dresses, and snake-skin and floral accents, this collection inspires you to roll around in bed and lounge all day with a flute of champagne until 11:00pm when it’s time to meet your friends at the hippest bar in town. The woman who wears these pieces evokes the message of being purely comfortable in every inch of her skin, never sacrificing the opportunity to show it off and let her light shine bright.