We all know how many hours in a day we spend lusting over the thought of being able to dress like our favourite style icons without those dream crushing price tags. Lo and behold, there lies an answer to our prayers! This comes in the form of ‘The New Icons’; a pre-SS13 season collection from H&M, with a twist. Four uniquely different, high profile models from four different sides of the globe have a whole collection inspired by each of their own personal styles and off-duty, signature looks. They represent diversity, sophistication and a stray away from the norm and this proves evident throughout this entire collection.
It’s not all about following trends with these girls, but more taking exciting pieces and making outfits that are personal and true to their style.; this means diving straight into the deep end and mixing their effortlessly chic styles with your own for something truly different and visually exciting to the eye. Meet the reformed Daphne Groeneveld’s, Lindsey Wixon’s, Liu Wen’s and Joan Small’s! Expect leather embossed cowgirl boots, embroidered tunics, floaty chiffon skirts and tasselled side bags in understated, neutral tones of creams and beige with edgy blacks to compliment. For a modern, street-chic fix with the affordable rates to go with, there’s no reason not to go wild.