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Jean Gritsfeldt’s AW 2015, sees an extraordinary collection filled with unmistakable pattern cuts that flow with elegant prints. With ‘Revolution Is Not My Boyfriend’, Gritsfeldt captures the beauty of the Japanese Kaizen Philosophy, by adding or taking away something unique from each product to portray the disharmony in today’s society. Individual pieces reflect a fragmented design ethos with Gritsfeldt’s signature tattoo-like heart logo. Essentially, the designer explores the long-lasting relationship between striving for wealth and becoming exhausted of the on-going race for victory. This is conveyed through haute-couture vibes fused with an alternative modern street aesthetic. The brand is market ready, as Jean continues to push the standards set of his investigation into today’s abstract nation.

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