Prints, prints and more prints is the case with Kielo’s latest offering for Spring Summer 2014. Flowers, fruits, stripes and animals that have been captured during hunting, but portrayed in a state where they are dying and decaying are just some of the visually striking motifs one can expect from the new line. Visuals and presentation in general seem to be of key importance to Kielo judging from the brand’s campaign which has a similar feeling to that of a film noir with 1920’s inspired hairstyles and styling including oversized shirts, pajama-like outfits, tailored jackets, aprons, knee-length skirts and draped dresses. In fact both the new line and the campaign were heavily influenced by the troubled life of Art Deco painter Tamara de Lempicka who became famous around the same period due to the exceptional nature of her works. Building upon this idea the designers, Yuta Yajima and Erika Mizuno, decided to structure everything around the story of an imaginery couple of painters and their day-to-day routine through good and bad times.