Alec Ali Abdulrahim shows us a peek to his fall/winter collection “In loving memories”. Thanks to fluidity and a perfect nuanced color palette, his brand Mai Gidah reveals something surprisingly refreshing and different. Inspired by the memories of loved ones who are no longer with us, he created a line that takes from the past and gives to the future, without feeling grim or particularly dark. His main focus was to interpret the celebration of their lives and not the anniversary of their deaths, through the creative medium of fashion. Sweatshirts, blazers, trousers and coats are in oversized silhouettes of architectural nature are just some of the key pieces one can find in the new line which is nothing less than perfect!